TCAP- TUFF TOE CERTIFIED APPLICATOR PROGRAM

BECOME A TUFF TOE CERTIFIED APPLICATION PRO

Up-selling Tuff Toe is easy by offering it at the time of sale and/or by following up 1-3 months after leaving your store. 90% of our boot customers are repeat customers. Why not make them YOUR loyal customers as well. Through the TCAP program we work together to drive repeat customers through your doors..

The most common questions we get at events, on social media and our website are:

  1. Is there a store near (city) where I can buy Tuff Toe?
  2. Can you apply Tuff Toe for me?

In the past, we have not had a long list of retailers to send customers to for their application because, frankly, we were not sure how well retailers were applying Tuff Toe.

What is TCAP Certification?

  1. Standardize the Tuff Toe Application Process
  2. Simplify the Training Steps of Store Employees
  3. Control Pricing with a set Minimum Price for Tuff Toe Applications
  4. Tell all Tuff Toe Customers where they can have their Tuff Toe expertly applied

Why We Created the TCAP Certification Program

Goals:

  1. Drive in more new customers to your store
  2. Improve the quality of the Tuff Toe applications being performed
  3. Eliminate Price Competition
  4. Inform Customers who are the Experts in Tuff Toe Applications

DEALER BENEFITS

  • Pricing Benefits
  • TCAP Only Products
    • Tuff Toe Bulk Cartridges
    • In-Store Marketing Materials
  • Drive in New Customers
    • Listed on our website for customers to find a local TCAP
    • We push our customers to you through our marketing
  • Charge to Apply Tuff Toe
    • We’ve standardized the cost of Tuff Toe applications at $10 (Except when sold as an add-on with boot/shoe purchase)
    • No more price wars with other stores

DEALER REQUIREMENTS

  • TUFF TOE BOOT LIFE GUARANTEE
    • Means you’ll Stand behind your Tuff Toe Applications for the usable life of a customers boot (“Usable life” is determined by you).
    • Free touch-up if the customer wears through their Tuff Toe that your store applied before the usable life of the boot has been met.
  • MAP Pricing for Tuff Toe Products & Applications.
    • You are required to charge a min of $10 per Tuff Toe Application on each pair of boots or other footwear, except when Tuff Toe is sold as an add-on sale when the customer purchases new footwear from your store.
  • TCAP Standards
    • You are required to apply Tuff Toe according to TCAP Standards, as shown in our TCAP Training.
    • You are required to TCAP certify employees who apply Tuff Toe for your customers as well as all store managers.

 

TCAP CERTIFICATION PROCESS

STEP 1: Watch Training Video
STEP 2: Upload Your Application Videos
STEP 3: Submit Videos
Get trained on how to apply Tuff Toe like a professional
GET STARTED: REGISTER OR LOGIN

Current Tuff Toe Dealers can access the TCAP Training here.

Click below if you are not a Tuff Toe Authorized Dealer.